Harborough rail users
Improving the quality of Market Harborough's rail service
Abellio, who take over from East Midlands Trains on 18th August 2019, have released details of the new brand and livery for our rail service. It will be known as East Midlands Railway (EMR), with a deep purple livery and house-style. The new East Midlands Railway name has been designated as a long term and enduring brand for this and successive East Midlands railway franchises. In other words, it is intended to apply irrespective of any future operator, in much the same way as London buses are all red no matter which company is actually operating them.
According to Abellio:
The EMR brand has white lettering with a ‘lavender’ shadow as its primary logo colours. The colour scheme is contemporary but pays respect to the strong and proud railway heritage of the East Midlands. Each train carriage will have distinct markings to reflect three distinct market segments:
East Midlands Trains (EMT) continue to operate our trains until 17th August and the EMT name and brand remain unchanged until then.