Abellio publish new East Midlands Railway brand and livery

Abellio, who take over from East Midlands Trains on 18th August 2019, have released details of the new brand and livery for our rail service.  It will be known as East Midlands Railway (EMR), with a deep purple livery and house-style.  The new East Midlands Railway name has been designated as a long term and enduring brand for this and successive East Midlands railway franchises.  In other words, it is intended to apply irrespective of any future operator, in much the same way as London buses are all red no matter which company is actually operating them.
According to Abellio:
The EMR brand has white lettering with a ‘lavender’ shadow as its primary logo colours.  The colour scheme is contemporary but pays respect to the strong and proud railway heritage of the East Midlands.  Each train carriage will have distinct markings to reflect three distinct market segments:

• ‘EMR Intercity’ – services on the Midland Main Line from cities like Sheffield, Nottingham and Derby to London via Leicester, Market Harborough and Kettering.
• ‘EMR Regional’ – serving longer distance East-West routes such as Nottingham to Lincoln, Crewe to Derby and Norwich to Liverpool.  
• 'EMR Electrics’ – electric train services that will run twice hourly between London St Pancras and Luton Airport Parkway and Corby.

The introduction of the EMR identity will be gradual. The first item to change overnight on Sunday 18th August will be the introduction of a new EMR website.  Trains will be rebranded in stages from 2020 through to December 2022.  In the meantime, trains will receive an ‘interim’ branding with ‘EMR’ inscribed on the sides of many carriages. Stations will be given an EMR design ‘makeover’ together with station signage, leaflets and posters.

East Midlands Trains (EMT) continue to operate our trains until 17th August and the EMT name and brand remain unchanged until then.